Tracking202 Pro - The Ultimate PPC Tracking Tool

Thursday, March 26, 2009 0 comments

My buddy Steven over at Tracking202 sent me an email saying they’ve just launched Tracking202 Pro. If you’ve been using the original Tracking202 to track your PPC campaigns, wait until you see what the Pro version offers.

Tracking is one of the most important things you have to do if you want to make money online with Pay Per Click marketing. Without it, there’s no way to find out what keywords are converting and which ads are doing well. Most affiliates spend way too much money on their PPC because they can’t track the results accurately. The original Tracking202 did a great job tracking results and was free. However, Stephen and his team wanted to push the envelope and create a Pro version with even greater features.

Original Tracking202 Vs. Tracking202 Pro

Unlike the original, Tracking202 Pro is fully integrated with the big three PPC networks (Google Adwords, Yahoo Search Marketing, MSN AdCenter) and the affiliate networks; which essentially means the application is able to download all of your campaign/adgroup/creative/keyword information automatically without you having to do any work. It is also able to get 100% accurate cost tracking, and it also pulls in your subids automatically from the affiliate networks every night. No longer do you need to ever manually update your CPC or your subid reports.

Setting up Traking202 Pro is also a lot easier than ever. Simply add your PPC accounts, your affiliate accounts, and place one piece of javascript code across all of your affiliate pages. Once you do that, the last thing you’ll need to do is make your own PHP redirect code, and basically redirect your traffic to your affiliate link and add in our subid at the end.

From there Tracking202 Pro will download every night, all of your cost data from the Google, Yahoo and MSN, and then sync in all of your conversions from the network for you automatically. So you will now be able to see with 100% accuracy all of your conversions down to the keyword level in the specific adgroups and campaigns that they live in. Text Ad conversions are also synced in automatically.

You’ll be able to analyze both the searched keywords and the bidded keywords side-by-side. You’ll be able to easily split your results between content and search traffic. There is also a real-time spy view that has been made better. You can now see the campaign, adgroup and creative being clicked on in real time and you can also see the bidded and searched keywords come in side by side. No more redirects and no more manual labor.

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